PAPER COUTURE — PROJECTUM

From 1990 to today, our collection brings together paper bags from iconic houses such as Dior, Hermès, and Chanel. Witnesses of time and elegance, these bags, once ephemeral, have become timeless symbols that we have reinterpreted in a new light.

These bags, fleeting symbols of consumption and elegance, are transformed into timeless testaments. Their fragility, whether apparent or real, embodies the contrast between the strength of the memories they carry and their transient nature.

We have designed and hand-stitched iconic models inspired by the legendary pieces of these renowned houses. Each creation celebrates the union of craftsmanship, luxury, and imagination, transforming simple objects into exceptional works of art, before immortalizing them in a photographic series that reveals their fragility and splendor.

Each image captures a dialogue between the object and time, between utility and art. These creations reveal the intensity of a moment frozen in the softness of paper and the refinement of memory.

Through this series, we celebrate the idea that fragility is not synonymous with weakness but is instead a vibrant reminder of the beauty that resides in fleeting, light, and sometimes overlooked things.